Thursday, February 4, 2010

Tommy Baldwin Adds Kim Kardashian To Racing Team

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Tommy Baldwin Racing (TBR) and Kim Kardashian have joined forces to form one of the most unique sponsor partnerships in NASCAR history, team owner Tommy Baldwin Jr. announced today.

Kardashian, a world-famous pop culture icon, entrepreneur, television personality, actress and model, has also partnered with Lighthouse Beauty Marketing to develop her own personal fragrance, which will debut on Valentine’s Day.

In celebration of her new fragrance, Kardashian will make a personal appearance in Las Vegas on Saturday, Feb. 27, at Sephora in The Venetian’s Grand Canal Shoppes from 7 to 9 p.m. (PT). Also on hand outside Sephora will be a TBR No. 36 Chevrolet, featuring the custom Kim Kardashian fragrance paint scheme that will be used the following day, Sunday, Feb. 28, at the Shelby American NASCAR Sprint Cup Series race at the Las Vegas Motor Speedway.

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