Tuesday, August 10, 2010

Deutsche Telekom unveils online campaign with Katy Perry

Tue, 10 Aug 2010 - Deutsche Telekom has teamed with pop star Katy Perry to launch a new campaign to find fans to star in the official video for her soon-to-be-released new single 'Firework'. The online campaign 'Katy's Project: Pop-Video' will allow interested fans in Germany to upload a promotional photo or video to the Facebook site www.facebook.com/meet.katy.The international campaign will also include other Telekom markets such as Austria, Hungary, Czech Republic, Slovakia, Poland, Macedonia and Montenegro. IN addition to online campaigns in Germany and the Czech Republic, TV spots will be show in six European markets.

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