Emma Watson launches new People Tree collection

After her dramatic re-branding with a new pixie haircut just last week, and with the long-awaited Harry Potter and the Deathly Hallows press campaign underway, Emma Watson has been hitting the headlines of late. The latest news? The British actress-cum-model-cum-designer announced yesterday (August 18) that she will be launching her spring/summer 2010 collection for Fairtrade label, People Tree, at a garden party thrown by none other than HRH, Prince Charles.

“A Garden Party to make a Difference” is a 12-day eco-festival organised by the Prince’s Charities, going from September 8 – 19. Combining music from Jools Holland with comedy from Ben Elton and Alistair McGowan, alongside fashion and food, the festival offers hints on how to take those small steps towards a more sustainable future, all in the grounds of Clarence House. Holding up the fashion fort, Watson’s new collection, her third for the brand, will be presented in a fashion show on September 11 in the historic Friary Court of St James’s Palace.

“I’m so thrilled that People Tree will be showing the spring/summer collection at ‘A Garden Party to Make a Difference’. I think the Prince of Wales’s initiative is such a brilliant idea,” said the conscientious 20-year-old, who started the collaboration after becoming increasingly frustrated at the lack of humanitarian alternatives to “fast fashion”.